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Get the Candidate Conviction Gap Diagnostic 

A 1-Hour Worksheet to Find Where Your Careers Website Loses Serious Candidates

 AI application tools have finished what application friction started: they've made volume meaningless. Fifty tailored applications in an afternoon is not a signal of interest, intent, or fit. The measure that hasn't broken and can't be eroded by automation, is conviction. This diagnostic gives you a structured, honest way to find where conviction is breaking on your careers website, and what to do about it.  

Candidate Conviction Gap Diagnostic Tool

Why Conviction Is the New Metric That Matters

 Measures what AI hasn't broken. 

 Volume stopped being a signal. Conviction still predicts quality of hire. 

 Surfaces costs hiding behind a healthy funnel. 
 
 Recruiter productivity, offer acceptance, and early-tenure retention - the numbers that move when conviction breaks. 
 Turns a vague feeling into a specific list of fixes.
 
 A concrete map of where your careers site is losing serious candidates, in about an hour. 

What's Inside:

A diagnostic built for talent leaders who suspect their careers site is busy, not effective.

In about an hour, with your team in a room, you'll work through:

  •  The conviction curve. The four states every candidate moves through before they apply well and the specific job your careers website has at each one.
  •  A four-signal volume vs. momentum check. Quick diagnostic to confirm whether you have a volume problem dressed up as a momentum problem on the dashboard.
  • A clear next-step framework. What to do once you've found your gap, whether you fix it internally or bring in an outside view. 
  • The five pre-apply breakpoints. Where conviction most reliably breaks on enterprise careers sites, with a 1–5 scoring system and a "one thing to change" prompt for each. 
  •  The conviction checklist. Six questions to run against your five most-trafficked role pages. If the page can't answer them, neither can the candidate and the cost moves to your recruiters.
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Who This Is For?

 This diagnostic is built for employer brand managers, heads of talent acquisition, and anyone responsible for whether the careers website is doing more than sitting there looking professional.  

Want a second opinion on your conviction gap?

 We run conviction audits on enterprise careers websites as a structured engagement the same lens, applied to your live site by the team that built careers experiences for Canva, Pinterest, Box, and Dropbox.

 Book a 20-minute conversation →