careers site audit checklist
Score your careers site in 15 minutes.
Most careers sites convert at two to three percent. Find out exactly where yours is losing candidates — and what to fix first.
92% of candidates who start an application don't finish it. The reasons are not random. They are predictable, measurable, and fixable. This free checklist walks you through the fifteen most common conversion killers and gives you a clear score to work from.
What the checklist covers
Mobile
experience
Does your careers site work for the 61% of candidates who are searching on their phones?
Application
friction
How many steps stand between an interested candidate and a completed application? Sixty percent abandon when the process feels too long.
Job preview
quality
Can candidates see what the role actually looks like before they invest thirty minutes in applying?
...and twelve more across SEO, accessibility, employer brand, analytics, and more.
Built on 20+ years of careers site expertise.
Happydance was built on more than two decades of employer branding experience. We know what high-converting looks like because we have built it for companies across industries, geographies, and hiring volumes.
This checklist reflects the fifteen variables we evaluate on every careers site audit we run — the ones that consistently separate a two-percent conversion rate from a five-percent one.
FAQs
What is a careers site conversion rate?
A careers site conversion rate measures the percentage of visitors who complete an application or take a desired action such as joining a talent community. Most careers sites convert between two and three percent of visitors. Optimized careers sites consistently convert at five percent or higher, generating significantly more qualified applicants from the same existing traffic.
How long does it take to complete the checklist?
Fifteen minutes or less. Each of the fifteen items requires a straightforward evaluation you can complete through direct observation of your current careers site. No technical expertise required.
What is the Advanced Audit Report?
The Advanced Audit Report is a detailed companion to the checklist. It provides benchmarks for each of the fifteen criteria, explains the data behind why each item affects conversion rates, and offers specific guidance on how to address gaps. Delivered by email at no cost upon sign-up.
Who should complete this checklist?
Talent acquisition leaders, HR directors, employer branding professionals, and anyone responsible for careers site performance. Anyone who can view your careers site and think critically about the candidate experience can complete it.
Ready to see what is actually behind the score?
If your score reveals significant gaps, or you want expert eyes on the result, book a live careers site audit with the Happydance team. We will review your site and give you the three highest-impact changes to make immediately.
