Get the Employer Brand Audit Checklist
47 Critical Checkpoints to Evaluate and Improve Your Talent Attraction
Your employer brand directly impacts who applies, who accepts, and who stays. This comprehensive checklist helps you audit every touchpoint of your employer brand - from your careers site to your candidate experience.
Why This Checklist Matters
92%
of candidates abandon applications before completing them
69%
would reject an offer from a company with a bad employer brand, even if unemployed
88%
of job seekers consider employer brand when applying
What's Inside:
8 Essential Areas Covered:
- Employer Value Proposition (EVP) fundamentals
- Careers site optimization metrics
- Content and storytelling strategies
- Social media presence evaluation
- Candidate experience checkpoints
- Analytics and measurement framework
- Creative content repurposing ideas
- Advanced personalization strategies
This checklist gives you a systematic way to identify gaps and opportunities across your entire employer brand ecosystem.
