The LLM Visibility Playbook

How employer brands become the voice AI chooses

Candidates are no longer browsing employers.
They’re asking AI tools direct questions and accepting the answers they’re given.

This playbook shows Talent Acquisition and Employer Brand leaders how to deliberately shape how AI systems describe their organization.

Not by gaming algorithms.
By becoming the clearest and safest answer.

A field guide for TA, Employer Brand, Marketing, and Leadership teams.

You need this if…

Candidates are asking AI about your roles and experience

You want consistent employer messaging across all AI outputs

You care about clarity, not just clicks

You want your employer brand described the way you intend

What’s inside

How AI systems decide what to trust and when to stay silent
The three rules of being chosen: be concise, coherent, and credible
The signals that quietly kill visibility
How to test what AI actually says about you today
Why this approach works beyond ChatGPT and survives every model shift

This playbook helps you:

Decide which candidate questions you must be known for
Eliminate contradictions across your careers site, content, and leadership voice
Turn employer brand claims into clear, quotable answers
Build credibility signals AI systems trust
Check alignment quarterly without dashboards or guesswork

If a candidate asked AI about you tomorrow…

…would the answer sound like you?

If not, this playbook shows you where to start.

Get the playbook