STORYTELLING QUESTION LIBRARY
Better employee stories start with better questions.
A practical question library to help Employer Brand teams gather authentic employee stories that help candidates understand the role, the culture, and what to expect before they apply.
Most employee stories sound the same because the questions are too generic. This library helps your team ask better questions, uncover more honest answers, and build story-led content that supports candidates at the moments that matter most.
What's included in the library
Curated prompts
Prompts for role stories, team stories, growth stories, and day-in-the-life content, designed for use on careers websites, social, video, & recruiter enablement.
Intelligent questions
Questions that surface expectations, challenges, and what success looks like and questions to uncover real moments, not rehearsed answers.
Authentic richness
A practical tool your team can use in interviews, workshops, content capture sessions, and Employee Value Proposition development.
Because one well-told story can work across your careers website, campaigns, social, and hiring conversations.
Notify me when Sell The Truth book launches
Bryan Adams’ new book, Sell The Truth, is due to be published in September 2026*.
Join the notification list and we’ll let you know when it is available, along with selected updates related to the book.
* Book launch timing is subject to final publishing schedules.