Resource library
Our Resource Library is your go-to destination for cutting-edge insights on careers website optimization and talent acquisition excellence. From practical guides that tackle your daily challenges to strategic frameworks that transform your entire approach, we're here to help you create experiences that move people and drive hiring success.
LLM Visibility Playbook
Candidates now ask AI, not employers.
This playbook shows how to become the answer AI trusts.
A guide for TA, Employer Brand, Marketing, and Leadership teams.
The LLM visibility wall chart
LLMs don’t rank pages.
They choose experts. Be clear. Be consistent. Be chosen. If you want, I can also adapt this specifically for a wall poster, slide title, or LinkedIn carousel with line breaks tuned for visual impact.
SEO vs AEO vs GEO Explainer
Modern careers websites need to be optimized across three complementary layers - SEO, AEO, and GEO - so your employer content is discoverable in search engines.
Employer Brand ROI Checklist
10 practical methods to measure EB impact and defend your budget in cost-cutting climates. Download the free checklist now.TRUTH storytelling worksheet
The TRUTH Storytelling Worksheet helps you uncover the real, human moments that make stories unforgettable. Built around the T.R.U.T.H. Framework — Trigger, Reveal, Unlock, Tension, and HarvestThe Inside Track 2025 Report
We've analyzed the careers sites of the Fortune 100 and other leading employer brands to find out who's setting the pace—and who's lagging behind. Download the full report.Search our entire library
